Polo players race down the field at the Spring 2023 Charity Polo Classic

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Rose Hill Equestrian Club

Two spring Charity Polo Classics and one identity, carried from the first Save the Date to the map in every guest’s hand.

Match photo by Kathy Hickling

The brief

A neighborhood horse club set out to bring polo back to Rose Hill with a charity match run by volunteers. The day had to look as polished as any event on the calendar, and every piece had to feel like it came from one hand.

Client: Rose Hill Equestrian Club
Years: 2023–2026
Location: Bluffton, South Carolina
Scope: Event identity, print, wayfinding, website

The identity

A club mark and an event crest.

The club mark pairs a horse with the Rose Hill mansion. The Charity Polo Classic crest, developed by committee member Colleen Bills, sets the same house inside a horseshoe between two players. Jessica rebuilt it as clean vector art and built the type, color, and every printed piece around it, so the event always reads as the club’s own.

Rose Hill Charity Polo Classic crest: the mansion inside a horseshoe between two polo players — Charity Polo Classic crest, developed by Colleen Bills

Rose Hill Equestrian Club mark: a green horse head above the Rose Hill mansion — Club mark

Rose Hill Equestrian Club mark in navy — One-color club mark

Wordmark

Event wordmark

Rose Hill Navy#1B2D43

Paddock Green#82A277

Polo Rose#CD7E99

Claret#783539

Saddle Clay#9E675C

The poster

Spring 2024, in full bloom.

A watercolor rider at full gallop, a spring palette of rose and claret, and everything a guest needs at a glance: the date, the gates, the title sponsor, and the cause it served.

Spring 2024 Charity Polo Classic poster: a watercolor polo rider, the April 7 date, gate times, the title sponsor, and the Coastal Discovery Museum as beneficiary

Match day

Every piece guests held in their hands.

Spring 2024 Charity Polo Classic Save the Date — Save the Date

Enhanced Experience VIP tent access lanyard — VIP tent lanyard

Rose Hill Charity Polo Classic event card with a sketched polo rider — Event card

Enhanced Experience VIP parking pass — VIP parking pass

The Enhanced Experience

Platinum and Gold sponsors had their own tent, with food by Chef Danny Hieronymus of Hieronymus Provisions. Their passes, lanyards, and parking carried the same rose and claret.

Wayfinding

From the security gate to midfield.

A road map with ticket routes through the neighborhood, and a field map for sponsors, tents, parking, and designated spaces, set in the same colors and type as everything else.