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Key to Savannah

A logo, ads, invitations, monthly calendars, and a parade map for KeytoSavannah.com, the online guide that opened the doors of the Hostess City to visitors and local businesses alike.

The Key to Savannah seal: two crossed gold keys beneath three white stars, wrapped in laurel, with a small outline of Georgia, on navy, ringed by Key to Savannah and keytosavannah.com
The brief

Savannah already had the charm. The brand had to feel like a friend who knows every door in town, and hands you the key.

Client
KeytoSavannah.com
Location
Savannah, Georgia
Years
2009 to 2011
Scope
Logo, advertising, event invitations, networking calendars, a parade map, vehicle signage
The mark

Two keys, one city.

The seal crosses two gold keys beneath three stars, wrapped in laurel, with a small outline of Georgia at its base. Its partner, a bold K in green and teal, carried the name across ads and banners, and onto the roof of a Savannah cab.

The taxi topper: a bold green and teal K beside key to Savannah and www.keytosavannah.com in white on charcoal
A yellow Savannah taxi with the Key to Savannah topper on its roof
On the road
Advertising

Your online host to the Hostess City.

The ads spoke to two crowds at once: visitors planning a trip, and the local businesses who wanted those visitors to find them. Oak-lined avenues, iron gates, and city squares set the scene, and bright green kept every piece easy to spot on the page.

Brochure cover in bright blue with white icons for events, reviews, forums, and maps above KEYTOSAVANNAH.COM
Brochure cover
Brochure spread: Let Us Be Your Host to the Hostess City, with photos of Savannah streets and a church steeple beside icons for discounts, family events, nightlife, recreation, and the local scene
Brochure
Print ad: Your Online Host to the Hostess City in a lime green speech bubble above the green and teal Key to Savannah logo
Print ad
Print ad: an iron fence and a sunlit garden in a Savannah square, with the Key to Savannah seal and a list of everything on KeytoSavannah.com
Print ad
Advertiser flyer: a road under an arch of live oaks, with the Key to Savannah logo and green panels on why local businesses should advertise online
Advertiser flyer
Flyer: Savannah defined like a dictionary, with entries for cuisine, nightlife, accommodations, recreation, events, entertainment, and information, each with a colored icon
Flyer
2010 to 2011 · Networking calendars

A reason to meet, every month.

Each month brought a new calendar of Savannah business networking events: who was hosting, what kind of event, and where. Every edition opened on a fresh photograph of the city, from iron gates and fountains to a road under the oaks.

October 2010 networking calendar: an iron fence and garden above a green table of business events
October 2010
January 2011 networking calendar: the Forsyth Park fountain above a blue table of business events
January 2011
February 2011 networking calendar: a garden fountain above a pink table of business events
February 2011
March 2011 networking calendar: a road under an arch of live oaks above a green table of business events
March 2011
Events

Come in and say hello.

HELLO Savannah brought local business owners together at venues around downtown. Its invitations were patterned with ornate medallions, each built around the crossed keys of the seal.

Invitation in green and black script: You are Invited to KeytoSavannah.com's HELLO Savannah, at One-Eyed Lizzy's on East River Street, with a medallion built around the crossed keys
HELLO Savannah · March 2011
Invitation in pink and red: KeytoSavannah.com invites you to HELLO Savannah, Tuesday, February 8, 2011, at Bryson Hall, beside a pattern of key medallions
HELLO Savannah · February 2011
2009 · Chocoholic Frolic

A passport for chocolate.

Key to Savannah sponsored the 2009 Chocoholic Frolic, and guests carried a Chocolate Passport through the month of October, with the rules and a thank-you on the back.

The Chocolate Passport for Chocoholic Frolic 2009 in pink and cocoa, with a chocolate-dipped strawberry, a VIP stamp, October 1 to October 31, 2009, and the Key to Savannah logo
Passport
The back of the passport in dark chocolate brown: a thank-you for taking part in this year's Chocoholic Frolic and the passport holder rules
Rules & thank-you
Map

Find your way to the parade.

The map turned the city grid into something bright and easy to read: the route of the 2011 St. Patrick’s Day parade, drawn through the squares in green and pink.

The 2011 St. Patrick's Day Parade Route Map: the parade path drawn through the downtown grid in green and pink, with a list of Savannah squares and the Key to Savannah seal
St. Patrick’s Day parade route · 2011
What we made

Identity

  • Logo seal
  • K logo
  • Taxi topper

Advertising

  • Print ads
  • Advertiser flyer
  • Brochures
  • Flyers

Events

  • HELLO Savannah invitations
  • Networking calendars
  • Chocolate Passport

Map

  • St. Patrick’s Day parade route
Let’s begin

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