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Studio Ferro

A script wordmark, a woven ironwork pattern, and printed pieces for a designer home furnishings shop on West Bay Street in Savannah, Georgia.

The Studio Ferro logo: a flowing white script Ferro with STUDIO in orange capitals above and DESIGNER HOME FURNISHINGS below, on a navy woven pattern
The brief

Ferro means iron. The mark had to feel as personal as a signature and as lasting as the wrought iron along Savannah’s old streets.

Client
Studio Ferro
Location
Savannah, Georgia
Year
2015
Scope
Logo, pattern, business cards, tags, style guide, sign artwork
The mark

A signature in wrought iron.

The wordmark is drawn as one long, flowing script. The F sweeps wide to anchor the name, and the double R was redrawn until it could never be read as a U. Small capitals carry STUDIO above and DESIGNER HOME FURNISHINGS below, in a warm signal orange.

The printed Studio Ferro pieces: a large white card with the navy script wordmark, a details card for the founder on West Bay Street, and a navy card with the white script mark on the woven pattern
Printed business cards
The pattern

Iron, woven.

An interlaced pattern of bars and knots, like the ironwork on a garden gate, runs behind the mark in navy on navy. It gives every dark surface a quiet texture and ties each piece back to the name.

The Studio Ferro pattern in black and white: interlaced bars that fold and knot into one another like wrought iron
The woven pattern
The system

One voice, every piece.

Letterhead, envelopes, cards, and screens all share the same navy, orange, and woven texture. A short style guide set the fonts, the colors, and the pattern, so the sign maker and every printer could match the work.

The Studio Ferro identity as presented: letterhead with an orange band, a navy envelope with the woven pattern, orange and navy business cards, and the mark on a tablet and a phone
The identity, as presented
The Studio Ferro style guide: the script logo in navy and gray, Gotham Rounded in navy and orange, the logo on the navy pattern, and five color swatches
Style guide
NavyPantone 281 OrangePantone 1655 InkPattern ground

The colors were set to Pantone 1655 orange and 281 navy for the dimensional-letter sign on the storefront.

First round

Before it was Ferro.

The first concepts tried other names and other moods, from a bold numeral to a soft, sunlit seal. Each round brought the shop closer to the one it became.

First-round concept: studio 230 in white on turquoise, with a script numeral
Concept
First-round concept: west bay in distressed gold on black
Concept
First-round concept: a sunburst around a heart above studio two thirty, on warm gray
Concept
First-round concept: an open starburst above studio two thirty, on warm gray
Concept
What we made

Identity

  • Script wordmark
  • Woven pattern
  • Color palette

Print

  • Business cards
  • Tags
  • Stationery

Guidance

  • Style guide
  • Storefront sign artwork
Let’s begin

It's your vision. Let us bring it to life.

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