Spivey Financial Group
A retirement and exit planning firm in Elberton, Georgia, serving business owners and families in four states. Its website had to be clear, credible, and right by the rules.

Jerry Spivey’s clients are business owners planning for what comes next. His website had to speak plainly to them, and stand up to a compliance review line by line.
- Client
- Jerry L. Spivey, CLU®, CFP®, RICP®
- Location
- Elberton, Georgia
- Serving
- Georgia, South Carolina, Florida, Tennessee
- Scope
- Website, copy, link previews, local search
Plain words, nothing oversold.
Financial websites answer to more than taste. Every page carries the disclosures the firm’s broker-dealer requires, and every claim was rewritten to be plain and provable. Each round of compliance review made it clearer.
- Disclosures on every pageRequired securities disclosures, FINRA and SIPC links, and the firm’s Form CRS.
- BrokerCheck in the menuVisible without scrolling, exactly where the compliance team asked for it.
- Claims made provableSuperlatives and comparisons replaced with plain, factual statements.
- Credentials shown consistentlyEvery designation marked and footnoted the same way, on every page.



Easy on the eyes, at any size.
- Larger body text with more room between lines
- Darker text on gray, for stronger contrast
- Headings that never leave a word alone
- Every page checked on phones
- The office phone number taps to call
Shared links that read at a glance.
When a page is texted or posted, it arrives as a designed card in the firm’s own type and colors, with the page’s purpose and the office phone number, large enough to read on a phone.


Found by the people it serves.
Search titles now say what the firm does and where it is. The office name, address, and phone number are set up for Google, and every page has a description written for the search results.

Website
- Design & build
- Phone layouts
- Readability & contrast
Copy
- Clear, factual rewrites
- Compliance-ready claims
- Consistent credentials
Sharing
- Designed link previews
- Social sharing image
Local search
- Search titles & descriptions
- Google business details
- Tap-to-call